Wednesday, August 6, 2014

Colgate and Tom's of Maine-- Not Animal-Friendly in My Books

Hi everyone!
I've recently learned that the company I get my toothpaste from-- Tom's of Maine-- is owned by Colgate-Palmolive, which tests on animals. Although Tom's of Maine itself does not do animal testing, the fact that their parent company does has persuaded me to switch to a different brand of toothpaste.
I've also decided to send a message to Colgate-Palmolive asking them to stop testing on animals once and for all. Below I've pasted a copy of this message. If you would like, feel free to copy and paste the message (with any edits to make it more applicable to you) into the online form at to increase the number of people who are demanding this company to go cruelty-free. Or, if you'd like, you can write your own message (which is probably a better way of getting the company's attention, so they'll be more likely to read each individual message instead of just skimming a lot of them).

I am writing to you because I have recently learned that your company does testing on animals. I am appalled that there are still companies such as yours that do animal testing. Animal testing is unnecessary and terribly cruel. It also dissuades potential customers from buying your products in the future.
There are alternatives to animal testing that many other companies employ. Now that I know about your animal testing record, I have decided to switch to a different brand of toothpaste that is not owned by a company that tests on animals.
Colgate, please stop animal testing and using animal-tested ingredients. In doing this, you may be able to win back some of your ethically-minded customers, or at least prevent any more damage from being done both to your fan base and the animals, the latter having no voice in this matter.
Leaping Bunny
The Leaping Bunny:
To find out which companies that make cosmetics, personal care products, animal care products, and household products are animal testing-free, you can go to the Coalition for Consumer Information on Cosmetics' website,, and do a search-- or, if you'd like, you can scroll down on that page, look beneath the "Get Your Own Shopping Guide" heading, and order a guide or download the PDF guide for free. Their guide notes if the company is owned by a parent company that tests on animals.

Picture from or
Remember, every time you spend (or don't spend) money on a product, you're letting the companies know what you want and what you don't want in a product and company. It's even better if you can specify what exactly you like and don't like by contacting the companies, too! I think it's best to not buy very much in general, but when you do buy things, it's important to support the most ethical and sustainable companies.